What makes a good logo? It is memorable, unique, and simple. An effective logo is timeless. You want it to still make a statement 50 years from its creation. A versatile logo can be switched to another color and still be effective. An appropriate logo follows the theme of the company it represents. The process usually includes brainstorming, sketching, feedback, and finishing touches.
I have created logos for B2B, B2C, financial companies, pharmaceutical companies, bar/restaurants, clothing brands, and bands; personal brand marks for individuals; and more.