About
A little about me
With a background that spans large-scale healthcare campaigns, product launches, high-pressure commercial productions, and years of hands-on design and video work, I bring a blend of conceptual vision and executional precision to my role as a VP Creative Director.
Across every chapter of my career, from early days in film and production through today’s high-stakes rare-disease campaigns, I’ve learned how to navigate nuance, orchestrate massive creative undertakings, and elevate ideas into work that resonates. That depth of experience allows me to mentor teams, partner closely with clients, and push creative further, balancing craft, clarity, and impact in everything my team delivers.
Professional Experience
FCB HEALTH // New York, NY // VP Creative Director Art // 2023 - Present
Co-led creative across multiple brands spanning high-science rare-disease indications (gMG, NMOSD [launch], LGS, DS, NF1) and two rescue therapies for seizures, delivering integrated campaigns grounded in patient and clinical insight
Served as a key lead on large-scale international commercial video productions from concept through final delivery — including 5–6 day shoots in Prague and Santiago, Chile and a shorter commercial shoot in Los Angeles — partnering with top directors, editors, and VFX teams; oversaw integrated photography capture
Built and developed a senior creative team of 10+, strengthening leadership capabilities, elevating craft, and driving consistency across indications and brands
Strengthened brand narratives across all phases, from early concepting to final execution, smartly integrating AI tools when appropriate to improve efficiencies and elevate the work
Partnered closely with account, strategy, and medical leadership to align creative vision with scientific accuracy, patient and HCP needs, and commercial goals
FINGERPAINT // Saratoga Springs, NY // Creative Lead // 2012 - 2023
Trained, supervised, and mentored teams of art and copy to strategically define, create, and implement multimillion-dollar, award-winning marketing campaigns
Developed strong partnerships with senior-level strategy, account, project management, digital, and media team members to grow accounts and present new ideas to clients
Oversaw creative development from concept through tactical execution for 4 successful pharmaceutical and medical device product launches
Demonstrated an ability to present and sell creative concepts and traditional, digital, and innovative tactics to fulfill client’s brand objectives
Coordinated multiple photo and video shoots, including the direction and management of a $1M two-team video/photoshoot with CGI post production
Played an integral role in various pitches that resulted in AOR business wins
Experience in rare diseases (ALS, amyloidosis, generalized myasthenia gravis, rare genetic disorders of obesity), chronic and acute pain, migraine, schizophrenia, hepatitis B, cervical ripening, prescription digital therapeutics (addiction and insomnia), and surgical devices
BRYAN HOGAN DESIGN // NY Area // Freelance Creative Director // 2006 - Present
Provided strategic oversight and tactical recommendations to clients in the health and fitness, transportation, insurance, restaurant, and non-profit industries
Designed logos, business identity materials, print and digital ads, brochures, mailers, websites and email campaigns to fulfill client’s business needs
Clients included Modern Mix Marketing, Simpson Square Media, Shannon-Rose Design, and Fingerpaint
SHANNON-ROSE DESIGN // Saratoga Springs, NY // Graphic Designer // 2007 - 2011
Designed logos, business identity materials, print ads, package design, vehicle graphics, brochures, websites, banner ads, email, and social media campaigns to further advance brands
Provided videography and video editing services to enhance brand online presence
Clients included Vespoli Racing Shells, Time Warner, Townsend Leather, Saratoga Performing Arts Center and more
REEL CREATIVE // Atlanta, GA // Video Editor & Videographer // 2005 - 2006
Main editor for “Get Married Atlanta” television show (Entire 1st Season – 21 Episodes)
All postproduction including: editing, logging, digitizing, and graphics for 30-minute episodes that aired weekly on cable television
Created eye-catching graphical elements to enhance news broadcast video clips
Worked with corporate clients (MasterCard, Duracell, Domino’s) to produce sizzle reels
Collaborated with segment producer to create graphics, organize sound bytes, select appropriate music, and direct voice-over talent
Cameraman, field production assistant, and storyboard artist
GRANT GRAPHICS // Saratoga Springs, NY // Printing Assistant // 2001 - 2003
Graphic design, printing, laminating, trimming, and mounting signs and banners
References
“Bryan is a highly talented creative leader. He's passionate about the creative process and elevating work for every brand he's involved with. He cares about his team and works to create strong partnerships within our agency and with our clients.”
– Danette Kadlic – Account Service Lead at Fingerpaint
“I've worked with Bryan for a little over 3 years now. He is one of the most talented creatives I have ever had the pleasure of working alongside. He is a true team player when it comes to bringing creative concepts to life through digital channels. His ability to think outside of the box while also staying grounded in the brand goals have made him a valuable partner on all projects.”
– Brittney Holcomb – Director of Digital Strategy at Fingerpaint
“Partnering with Bryan is a dream for any copywriter. As a senior copywriter and then creative group leader, I saw some of the most exciting work of my career come to life through Bryan’s vision, execution, and/or supervision. He never strays from strategy but somehow still manages to make everything beautiful.
He’s a tremendous collaborator. He respected my work and shared my need for excellence. He’d often invite me to sit with him at his desk so we could finesse art and copy for the optimal outcome.
It’s a gift knowing that putting one’s all into copy will be worth it because Bryan will translate it to art in the best possible way.”
– Julie Anne Lewis – Creative Director at Fishawack Health
"Bryan is a creative gift to any communications team. He can provide original ideas and execute his vision with aplomb and brevity; his directness and honesty unclutter the creative and routing processes, and he is always alert, nimble, and skillful in his design and delivery. I look to Bryan as a creative partner who is able to provide sound strategic thinking, reasoning for his creative decisions, and clever solutions to meet client needs."
– Nick McDowell – VP Creative Director at Area 23
"I've had the pleasure of working with Bryan for several years and he's the real deal. He's one of those great designers that thinks visually AND strategically. He also has an uncanny eye for detail and will always push a design to its fullest potential. Bryan is great at concepting and is consistently able to bring unique, award-winning ideas to the table. He works hard and works well with others - challenging everyone to do their best work but putting his money where his mouth is and expecting even more from himself. I'd work again with this guy in a heartbeat (but I wouldn't take a bullet for him. Sorry, Bryan. I take a bullet for no one. Luckily it rarely comes up in advertising.)"
– David Wilson – Sr. Creative Director at Media Logic
"Bryan Hogan is a talented designer who produces creative, thoughtful work. He was willing to work with me through several stages of various projects, always with patience and respect. And his results are terrific -- visually appealing and professional. I will continue to use him and recommend him highly."
– Christine Hoek – Exec. Director, EARTH University Foundation
"I had the pleasure of working alongside Bryan for the past 2 years as his copywriter. We collaborated on creative that spanned a number of styles and client types, from B2B and manufacturing to high-end real estate and consumer work. He’s creative, motivated, fun to work with, and great at communicating with clients and interpreting their needs.
In particular, Bryan’s work supporting a social media campaign we ran together for a year demonstrated his ability to meet sudden deadlines and facilitate quick turnarounds.
Bryan is the breed of designer who can take direction brilliantly, and thrives on feedback. At the same time, he’s more than capable of designing layered, intuitive work based on his own inspirations. His style is fresh, clean, current, and elegant. He is always flexible with client changes, consistently meeting expectations while bringing his own high standards for beautiful design to the table. Our clients were always happy, and always excited to see what he would do next.
Working with Bryan as part of a designer/writer team was an exercise in the beauty of teamwork. He collaborates with a copywriter in a way that brings the best out in both; he’s not only is able to listen to what the copy is trying to say, he’s also able to pull truly great copy out of a writer."
– Carey Wodehouse – Content Writer at Upwork
"As an Art Director, I look for someone who not only has design skills, but conceptual ability as well, and Bryan has both. He pays special attention to detail and is very passionate about what he does. There are no details overlooked when he creates layouts or when designing a website, and the end result is priceless. With a passion for design as well as the talents of video production, directing, editing and seeing a commercial through start to finish, I feel that this individual would make a wonderful addition to any company. Not to mention his avid interest in music and interior decorating, and a super personality to boot, any agency would really enjoy and appreciate his presence."
– Marlene Magila – Group Associate Creative Director at Pacific Communications