Emergent BioSolutions develops, manufactures, and delivers a portfolio of medical countermeasures for biological and chemical threats, as well as emerging infectious diseases.
Initially, Emergent came to Fingerpaint looking to rebrand a product called RSDL, Reactive Skin Decontamination Lotion Kit, meant for first responders (police, fire, EMS, military) to use on victims exposed to chemical warfare agents. The new design had to appeal to all segments of the first response team. Conceptually, red and blue accents were chosen to give an effect of flashing emergency lights, and a chaotic montage of stark black-and-white imagery to nod to the seriousness of the event.
The client loved the approach but wanted to make the product feel a little more accessible. Instead of black-and-white imagery, we used desaturated color photography and shifted the blue to an army green to match the product packaging.
The next task was to brand a pair of therapeutic treatments for pre- and postexposure protection from anthrax disease and inhalation anthrax postexposure (BioThrax and Anthrasil) into one piece. BioThrax is the only FDA-licensed vaccine for the prevention of anthrax disease, and Anthrasil is a sterile solution for infusion indicated for the treatment of inhalational anthrax. The two products can be used in combination.
To franchise our new look and feel from RSDL, we applied the same chaotic photo montage treatment to the anthrax products using purple (the color of anthrax under microscopes) and gold as an accent color. The audience for these products was biological threat response team personnel and members of government.