HCPs treating Dravet syndrome and Lennox-Gastaut syndrome often hesitate to add a new therapy, fearing any change might disrupt the fragile balance they’ve worked hard to achieve. Seizure management in these patients is so precarious, and the journey so arduous, that clinicians can become more focused on avoiding setbacks than pursuing further improvement. Our team set out to shift that mindset.
We created a campaign that reassures HCPs they can further reduce seizures without added complications—ultimately enabling brighter outcomes for their patients. This elegantly unexpected concept debuted on a ghost page designed to spark curiosity, offering a concise brand story that drives HCPs to the full branded site for a deeper, more immersive experience.
In a category where every brand relies on the same real-patient narratives, we needed to rise above the sea of sameness. Our campaign introduced a fresh, beautifully blooming brain visual—an unexpected symbol of possibility in a space that often feels overwhelmingly dark.
Originally conceived as a small, standalone initiative—a ghost page supported by social placements and targeted emails—the work quickly resonated with the clients. They saw the potential and chose to expand it. The campaign is now evolving to replace the existing HCP platform, giving the brand more room to grow and majorly expanding the scope.
See it live in action: https://www.finteplahcp.com/moreroomtogrow
Currently up for MM+M Best HCP Website
CREDITS
Lightfarm Studios - https://www.lightfarm.com/home
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