After the success of the 2024 commercials, the client set out to develop a new pair of spots for 2025 (still grounded in the inherited “ULTOMIRIS IS” campaign). We saw this as an opportunity to build on the seasonal time-passage device from the previous year and make the new work even more distinct and ownable.
Enter Craig and Rachel, our two new heroes who move effortlessly through time and space, once again illustrating the continuous control ULTOMIRIS brings to patients’ lives. As they transition from one environment to the next—seasons shifting behind them—we see what matters most (family, hobbies, work), and how ULTOMIRIS empowers them to move confidently through their world.
Both spots were filmed during an intense 10-day production in Prague, built around a highly complex set that enabled 5 full days of simultaneous video and photo capture across adjacent stages. The coordination alone was remarkable.
The final result: two tailored commercials for our primary demographics, strengthened national awareness of gMG, a continued spotlight on ULTOMIRIS, and a stunning suite of photography to extend the campaign’s look and feel across materials.
And the client? Thrilled—and already planning to do it all again in 2026.
CREDITS
Commercial directors – The Queen // https://thequeenfilms.com/
Photographer - Justin Bettman // https://www.justinbettman.com/
